In the fast-paced world of business, where challenges abound and customers expect nothing short of excellence, a company’s ability to remain grounded in its core values is essential. At Liberta Car Rental, our commitment to providing outstanding service stems from something deeper than just the mechanics of our operations. It is rooted in a philosophy, a guiding force, and a mindset that ensures we rise to every challenge and continuously grow with purpose. One such guiding force is the ancient Buddhist mantra, Om Tare Tuttare Ture Soha—a powerful prayer that embodies protection, liberation, and wisdom.
You may wonder, what does a centuries-old mantra have to do with a modern car rental company like Liberta? The answer lies in the profound meaning of this mantra and how it resonates with the essence of our mission: to serve, support, and uplift our customers at every stage of their journey. As the founder of Liberta Car Rental and a proud advocate of this philosophy, I’d like to take you on a deeper journey to understand why Om Tare Tuttare Ture Soha has become such a fitting mantra for our company.
The Meaning of Om Tare Tuttare Ture Soha
This powerful mantra is associated with Green Tara, a revered deity in Tibetan Buddhism who symbolizes compassion, action, and the removal of obstacles. Each syllable has a distinct meaning that translates perfectly into the ethos of our business and how we strive to support our customers in Mauritius and beyond.
- Om: The universal vibration that represents the body, speech, and mind, aligning them into harmony. For us, this symbolizes the foundation upon which Liberta Car Rental operates—aligning our values, our commitment to customer service, and our operational excellence into a unified force. It means that from the moment you contact us, every aspect of our interaction reflects our purpose: to serve you with integrity, reliability, and compassion.
- Tare: The liberator. In Buddhist philosophy, Tare refers to the ability to free beings from the suffering of samsara, the cycle of life and its challenges. For Liberta, we see ourselves as liberators in the car rental space—liberating our customers from the inconveniences of being without reliable transportation. Whether you’re a local Mauritian needing a vehicle for a special occasion or a tourist eager to explore the island, we offer solutions that bring freedom and mobility into your life.
- Tuttare: This syllable provides protection from external fears, dangers, and challenges. Just as Green Tara shields her devotees from harm, Liberta Car Rental is committed to protecting our customers from the typical stresses of renting a car. From ensuring that our vehicles are fully insured to offering 24/7 roadside assistance, we go the extra mile to ensure that you feel safe and supported throughout your rental experience.
- Ture: This is the syllable of action and compassion, removing inner fears such as doubt and confusion. In business, this resonates with our constant drive to innovate and improve, to listen to our customers’ needs, and to act with care and precision. We believe in eliminating the internal barriers—whether it’s our own limitations as a company or the uncertainties faced by our customers—so that every rental experience is smooth, efficient, and reassuring.
- Soha: This word seals the mantra, translating to “may the blessings be achieved.” For us, it’s the realization of goals, both for Liberta as a company and for our customers. Every rental is an opportunity to fulfill our mission: to provide a service that exceeds expectations, to ensure that each of our customers reaches their destination with peace of mind, and to continue building a trusted brand that embodies quality, care, and excellence.
The Relevance of the Mantra in Business
You may wonder why a car rental company like ours would find inspiration in a spiritual mantra. For me, the connection is clear. Running a business, especially in a competitive industry like car rental, is full of challenges. But I believe that overcoming these challenges requires more than just business strategy; it requires a mindset rooted in resilience, empathy, and a commitment to the well-being of others.
The mantra Om Tare Tuttare Ture Soha reflects the very principles we live by at Liberta Car Rental. We are not just renting cars; we are providing solutions, offering freedom, and ensuring safety for every individual who trusts us with their journey. It’s a reflection of the deep care we extend to our customers, our focus on eliminating their worries, and our dedication to making every interaction seamless and worry-free.
How Liberta Car Rental Embodies the Mantra
At Liberta Car Rental, we embody the essence of this mantra in several key ways that directly impact our customers and the quality of our service:
- Providing Reliable Solutions (Tare – Liberation): We pride ourselves on offering a fleet of diverse vehicles tailored to meet every need. From economical compact cars like the Suzuki Celerio, SUV, 4X4, Suzuki Jimny, Bmw Convertible, Mini Cooper Convertible (Cabriolet), to premium models like the BMW Series 7 – X3 – X5 and Jeep Wrangler, we ensure that our customers have access to the best vehicles for their personal or business trips. Our services liberate you from the stress of transportation, making sure you have reliable wheels wherever you go.
- Ensuring Comprehensive Protection (Tuttare – Protection from Fear): We understand the importance of peace of mind, which is why we offer all-risk insurance, comprehensive roadside assistance, and 24/7 support. Whether you’re navigating the roads of Mauritius for business or pleasure, you can trust that we have you covered every step of the way.
- Commitment to Improvement and Care (Ture – Compassionate Action): In line with the mantra’s call for action, we constantly seek to improve our services. Whether it’s expanding our fleet, upgrading our booking systems, or simply ensuring that every car meets the highest standards of cleanliness and safety, we are committed to being proactive in how we serve our customers.
- Achieving Excellence (Soha – Fulfillment of Goals): Our ultimate goal is customer satisfaction, and we strive for excellence in everything we do. With a 5-star rating on TripAdvisor and numerous positive reviews, we are grateful for the trust our customers place in us. But we also know that excellence is an ongoing journey, and we are committed to continuing to raise the bar for service in the car rental industry.
A Personal Reflection
As someone who has been in the car rental industry for over 12 years, I have learned that success is not just about growth and profits; it’s about the impact we make on the lives of our customers. I started Liberta Car Rental with a vision: to offer not only affordable and high-quality rental services but to create a brand that people could trust. The mantra Om Tare Tuttare Ture Soha has become a personal reflection of this journey—reminding me that at the heart of every successful business is a desire to serve, protect, and uplift others.
It’s my hope that through our services, we continue to liberate our customers from the worries of travel, protect them from the challenges of the road, and provide a service that meets their needs with compassion and care.
Conclusion
At Liberta Car Rental, we don’t just see ourselves as a business; we see ourselves as a partner in your journey. Whether you’re exploring the beauty of Mauritius or navigating a busy work trip, we are here to ensure that your transportation needs are met with reliability, safety, and trust. The mantra Om Tare Tuttare Ture Soha encapsulates our commitment to you—to liberate you from travel worries, protect you along your journey, and ensure that every experience with us is fulfilling and stress-free.
Thank you for choosing Liberta Car Rental. We look forward to serving you on the road ahead.
By: Sharez Bulladin – The Car Rental Specialist, Mauritius
Founder of Liberta Car Rental
For inquiries or bookings, contact us:
📧 Email: [email protected]
📱 WhatsApp: +23052502897
🌐 Website: https://carhire.liberta.mu
“Guiding you on every journey, with trust and care.”